Corporate Culture and Team Building

Many  times, entrepreneurs and startup founders are so focused on keeping their new company alive that other key roles are overlooked. They must often be reminded that they need to be just as inspirational as they are functional. And because the vision that drives a company is usually a personal one, there is no one better to share it with clients than the person who pushed to make it a reality. And this is you.

The same is true with  corporate culture. While some of the most successful companies are known for their innovation and market share, it was their evolved thinking on employee relations that shifted business paradigms and established the brand. But a company's vision and culture often flow from the same source: the founder and/or CEO; and again, this person is you. 

This brings us to a core distinction that you must never forget: your vision will likely never be the same as those who work for you. But if you make your vision clear enough, you will attract and hire those who want similar things for the world. And they will not just see themselves as employees, but rather as individuals working with you to collectively accomplish a meaningful goal. And at this point, you are no longer alone. 

It's a cliche, but you have internal clients just as you do external ones. And the only difference between your team members and customers should be the fact that while the latter are inspired to buy your products and services, the former was touched just a bit deeper. So much so that they wanted to work with you. But again, this bond and connection requires that you clearly share the vision within you.